APG-L Archives

Archiver > APG > 1999-01 > 0915535171


From: "Liz Kelley Kerstens, CGRS" <>
Subject: Re: Marketing Issues
Date: Tue, 05 Jan 1999 06:19:31 -0500


At 02:37 PM 1/4/99 -0500, Barbara J. Mathews wrote:
>Hi Everyone:
>
>I would like some feedback on the issue of marketing genealogical services.
>I pulled the short straw to organize a workshop on this topic at the Feb.
>4th meeting of the Connecticut Professional Genealogists Council. I don't
>know of any local specialist in this topic, so I figure I need to identify
>the important issues and find some way to provoke discussion around them.
>I'm sure that if you provided some feedback on this the presentation could
>only improve!
>
>If someone were just starting out, what would you suggest? If someone were
>looking to increase their workload significantly (and, hence, income), how
>would you suggest they do so?
>
>Does marketing vary by speciality? by region?
>
Barbara, as someone who has discussed marketing quite a bit, I can
recommend the syllabi from the FGS Rochester, NGS Valley Forge, FGS Dallas,
and NGS Denver, if you have any of those because my lectures are in there.
Also, the September APGQ had several marketing articles and the Q of the Q
talked about it. That's a lot of info you could probably put your hands on
quickly.

Liz Kelley Kerstens, CGRS
Ancestor Detective


Creator of Clooz-TM the electronic filing cabinet for your genealogical clues!
For more information, e-mail or check out my
Web site at http://www.ancestordetective.com
Subscribe to the Clooz Newsletter at http://www.ancestordetective.com/news.ht

This thread: