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From: <>
Subject: [APG] MyFamily.com ranks high in Nielsen/NetRatings
Date: Fri, 21 Jan 2000 00:59:18 EST

has sent you a story from http://newsnet.byu.edu
Here it is:

MyFamily.com ranks high in Nielsen/NetRatings

MyFamily.com Inc., an
Orem-based company, was ranked 19th overall in page views in December,
according to Nielsen/NetRatings' report of top properties on the Internet.

The report indicated that MyFamily.com's network of sites, including <A
HREF="'http://www.myfamily.com'">MyFamily.com</A>;, <A
HREF="'http://www.ancestry.com'">Ancestry.com</A>;, and <A
HREF="'http://www.familyhistory.com'">FamilyHistory.com</A>; received more
than 136 million page views during December.
This ranking placed MyFamily.com higher in number of page hits than
well-known names such as BarnesandNoble.com and Etoys.com.
MyFamily.com CFO Dave McGinn credited the popularity of the sites to their
universal appeal: everyone has a family, he said.
The Nielsen/NetRatings report also showed that users have been spending an
average of about 38.2 minutes per person per month on MyFamily.com sites,
making them fairly 'sticky' sites.
Curt Allen, CEO of MyFamily.com, says this is an Internet success story
because the site focuses on the family.
'Features such as voice chat, online family photo albums and online family
trees allow people to connect and strengthen the family bond while
continually returning and spending time on our sites,' he said.
MyFamily.com gives users the ability to create their own private web page and
post photos and information on it.
McGinn says, 'In a virtual way we allow families to have the same interaction
they have in the real world.'
Ancestry.com is the Internet's largest genealogical database. McGinn said
Ancestry.com makes more than 530 million records available to users on more
than 2000 databases.
FamilyHistory.com functions primarily as a site for message boards for family
research.
MyFamily.com Inc. is dedicated to connecting and strengthening families using
the World Wide Web.
See related story: <A
HREF="'http://newsnet.byu.edu/show_story.cfm?number=7307&year=current'">LDS
Church adds international database and foreign language options to genealogy
Web site</A> This story is copyrighted by http://newsnet.byu.edu and Brigham
Young University.

For more news see newsnet at http://newsnet.byu.edu

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