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From: "APG Administration" <>
Subject: [APG] PMC: What to Charge
Date: Wed, 5 Jun 2002 19:16:52 -0600

APG's Fifth Annual APG Professional Management Conference will be held
Wednesday, August 7, 2002, in Ontario, California. Linda Brinkerhoff
will be presenting "What to Charge for Genealogy Products and Services."


The purpose of marketing is to make enough money to stay in business. Do
you want to make a profit? Profit is a matter of cost-effective prices.
This session will examine the key factors considered in the pricing of
each product and service you offer, whether you are selling research,
how-to books, lectures, etc. Each aspect will be taken into account:
time outlay, copy fees, travel expenses, books ordered, films ordered,
photos developed, replacement costs, and others. Marketing concerns will
also be addressed. There is enough work for each genealogist to stay
busy and profitable.

Linda E. Brinkerhoff is a professional researcher, consultant, lecturer,
and now the publications director at the Genealogical Institute. She
specializes in researching Irish Ancestry, New York City, Revolutionary
War ancestors, passenger lists, and immigration sources. She is
Co-Author of Family History for Fun and Profit: The Research Process.

******

APG Professional Management Conference - Where Family History
Professionals Meet

See <http://www.apgen.org/conferences/index.html>;
http://www.apgen.org/conferences/index.html#2002 for the full program
and registration information. APG members who register by June 24th will
save $70 as members of APG. You can register with your credit card at
<http://www.fgs.org/2002conf/conf-apg.htm>;
http://www.fgs.org/2002conf/conf-apg.htm.

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