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From: "APG Administration" <>
Subject: [APG] PMC: Marketing & Advertising
Date: Fri, 7 Jun 2002 09:47:39 -0600


APG's Fifth Annual APG Professional Management Conference will be held
Wednesday, August 7, 2002, in Ontario, California. Arlene Eakle will be
presenting "Genealogy Marketing & Advertising - A Matter of
Presentation"

Presentation is a major factor in SUCCESS. The way in which you speak,
write, teach, quote, sound on the phone; the testimonials you collect:
this is all strategic, deliberate presentation. This session will
address creative and profitable ways of marketing and advertising your
products and services to the public. Information on marketing tips and
etiquette will be covered. Also included are ways to determine your
"unique selling points" and how best to use these hidden assets in your
advertising. These assets are a powerful tool in attracting clients,
students, or speaking engagements. Genealogy is genealogy. How you
present yourself and your work is marketing.

Arlene H. Eakle, Ph.D., co-editor of 1st edition of The Source (1984),
is president and founder of The Genealogical Institute, Inc. Dr. Eakle
is a professional genealogist with thirty-five years experience,
including on-site research at state archives, university, college and
public libraries, county courthouses in forty-six states, England,
Germany, and Canada. She works for clients, tracing southern ancestors
including those with Native American Indian background. She is also
skilled in tracing English, Scottish, German and Swiss ancestors. She
has a 96% success rate. Dr. Eakle shares research tips and shortcuts
with clients through consultations. She has addressed more than 300
workshops and seminars in the U.S., Canada, and Europe helping seminar
attendees solve their problems based on her personal experience. She is
author of more than 90 books and newsletters. Her video series Do Your
Family Tree is rated ****4 stars by ABC's Video Rating Guide, Vol. 4,
#2.

***

APG Professional Management Conference - Where Family History
Professionals Meet

See <http://www.apgen.org/conferences/index.html>;
http://www.apgen.org/conferences/index.html#2002 for the full program
and registration information. APG members who register by June 24th will
save $70 as members of APG. You can register with your credit card at
http://www/fgs/org/2002conf/conf-apg.htm

Kathleen W. Hinckley, CGRS
Executive Director
Association of Professional Genealogists
P.O. Box 745729
Arvada, CO 80006-5729
(303) 422-9371
http://www.apgen.org <http://www.apgen.org/>;




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