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Archiver > APG > 2005-05 > 1115354373


From: "Joy Rich" <>
Subject: Re: [APG] RE: Ancestry Marketing
Date: Fri, 6 May 2005 00:39:33 -0400
References: <003401c551b5$7ac15c30$3b00a8c0@Traveler>


When I was in marketing, the watchword was "It doesn't matter if the ad is
good or bad as long as the listener remembers the product's name." The
content of the ad was less important than brand recognition. Ancestry's name
is certainly being remembered in this case.

Joy Rich
New York Metro Chapter

----- Original Message -----
From: "Craig R. Scott" <>
To: <>
Sent: Thursday, May 05, 2005 5:00 PM
Subject: Re: [APG] RE: Ancestry Marketing


>I come from the school of thought that marketing good or bad is still good
>for a company. Would someone please make some bad comments about Willow
>Bend Books or Heritage Books, Inc. [the same thing, but who would know] so
>that my company can be the constant focus of attention on the APG list. If
>someone would like to complain about the lack of our marketing effort that
>would be okay. But recognize it won't matter what you say, I won't do a
>thing. But recognize that you can send me all the petitions that you want,
>I won't do a thing. But recognize it won't matter how many times you meet
>with me at conferences to air your complaints about my business practices,
>I won't do a thing. Unless I want to.
>
> As always, your faithful servant in genealogy,
>
> C.
>
> Craig R. Scott, CGRS
> President & CEO
> Heritage Books, Inc.
> 65 East Main Street
> Westminster, MD 21157
>
>
> Visit our websites www.HeritageBooks.com and www.WillowBendBooks.com
>
> ______________________________


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