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From: "Beryl O'Gorman" <>
Subject: [AUS-VIC-NORTHWEST] Fw: Initiative from Herald-Sun
Date: Sun, 31 Aug 2008 22:25:59 +1000


Some good news!

Beryl O'Gorman
Greensborough Victoria Australia
List Admin

>
>> Death Notices Become Living Tributes at heraldsun.com.au
>>
>> Heraldsun.com.au today announced the launch of a
>> new online memorial website at Herald Sun
>> Tributes -
>> http://tributes.heraldsun.com.au/HeraldSun-AU/Obituaries.asp>heraldsun.com.au/tributes.
>>
>> The site enables relatives and friends to build
>> interactive tributes to deceased loved ones.
>> Users can upload obituaries, photographs,
>> videos, create an online book of condolences and
>> leave a permanent memorial page on the site,
>> meaning memories of loved ones will never fade.
>> Heraldsun.com.au editor, Matthew Kitchin, said
>> Herald Sun Tributes transformed death notices
>> into interactive, multimedia-enhanced, living tributes.
>>
>> He also said Herald Sun Tributes invited a new
>> demographic to consume and interact with media
>> online. "The Internet doesn't just belong to the
>> MySpace generation," he said. "We have received
>> numerous queries about online death notices from
>> our older readers who also want the ability to
>> communicate and share memories about deceased loved ones over the web."
>>
>> Mr Kitchin said younger people were also keen on
>> the initiative, mostly for the purposes of
>> genealogy research and studying famous lives. He
>> said that from October this year, Herald Sun
>> Tributes would give users the ability to search
>> all death notices that had appeared in the Herald Sun since 1995.
>>
>> "Our target audience is substantial and
>> encompasses all age groups," he said. "The
>> reality is people from all demographics are
>> genuinely interested in reading about the lives of other people.
>>
>> "One of the most significant attributes of
>> Herald Sun Tributes is that it gives death
>> notices an ongoing presence," he said.
>>
>> Where the deceased is well-known, Herald Sun
>> Tributes will link to feature stories on
>> heraldsun.com.au and more than 600 newspapers in
>> the United States and United Kingdom.
>>
>> The site also contains links to helpful
>> resources such as funeral homes and places of
>> worship. Death notices published in the Herald
>> Sun newspaper will automatically be listed
>> online at Herald Sun Tributes at no extra cost.
>>
>> This is well worth a read ...
>>
>> http://www.newsdigitalmedia.com.au/media-centre/death-notices-become-living-tributes-at-heraldsun-com-au
>>
>

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