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Archiver > BOARDS-ADMINS > 2001-11 > 1005113740


From: W David Samuelsen <>
Subject: Re: [BD-ADM] Re: Pop-under / pop-up advertising windows
Date: Tue, 06 Nov 2001 23:15:40 -0700
References: <IIECKLIINDMLKICCFOBJEENODGAA.jahansen@qwest.net>


Intel ads are popping up now. They're worse than GM! They are
multiplying like rabbits!

David Samuelsen

John A Hansen wrote:
>
> Dear All:
>
> There are a couple of factors we need to be careful about.
>
> A: This pop up window is part of the revenue stream for
> Ancestry.com. It may have even been proposed by them
> as part of a sales campaign to try and get larger
> clients to place "brand marketing" contracts.
>
> B: I fully agree that a email and a organized letter
> writing campaign would stop the GM ads, but is
> that what we want? If we unite in writing to GM
> and protesting, we may in fact be shooting
> ourselves in the foot. When GM determines that they are
> really hurting themselves from a PR standpoint,
> they will drop the ad campaign. I was surprised to see
> the GM name attached to this campaign. In general, their
> marketing group is very saavy and knowledgeable about
> Internet marketing campaigns. The whole pop up ad
> as a marketing tool is still very young and mostly
> used by some companies that are not blue chip
> So making GM stop and withdraw their support doesn't
> stop Ancestry from selling this spot to some one else.
> I agree that GM probably isn't aware that they are
> causing a severe back lash among the subscribers
> here.
>
> C: Obviously, the new sales plan was not well thought
> out from a technical standpoint and was
> not test marketed like most groups engage in. There are
> other ad bar technologies ( sometimes called info bar)
> that are far less intrusive and provide a much better
> capability to convey a marketing message.
> I spent 9 years with P & G and we always test
> marketed a program before implementing it to see
> what customer reaction was. ( Believe it or not, the
> Mr Whipple program was tested :-) Anyway, we still
> made mistakes and stopped several national campaigns
> when a strong negative reaction was different than
> what we thought was going to happen.
>
> My strong recommendation to write Jake and let him know that
> this is not working. He is in the position to make decisions
> regarding the future of advertising campaigns and the
> technology of how to execute it. We must be aware and in fact
> support ways for ancestry ( My Family) to find methods and
> prospects to provide revenue to the organization.
>
> Best Regards
> John A Hansen
>
>
> > -----Original Message-----
> > From: Beth Johnston [mailto:]
> > Sent: Tuesday, November 06, 2001 7:00 AM
> > To:
> > Subject: Re: [BD-ADM] Re: Pop-under / pop-up advertising windows
> >
> >
> > wrote:
>
> snip
>
> > > I suggest writing to each advertiser and telling them that you
> > will not purchase their products as long as they support pop-up
> > or pop-under advertising via the internet. Repeat that message
> > each and every time the pop-up or pop-under window appears.
> >
> > [remainder of message snipped]
> >
> > I don't know about anyone else, but the ONLY ad I've seen when
> > accessing the boards is that horrible GM popover ad, and after
> > three days of that it's getting very tiresome. However, that
> > would make it easy to write time after time to the advertiser, I guess.<G>
> >
> > I'd intended to reply to this message on the board last night;
> > however, both last night and again this morning the link above
> > doesn't work -- it starts to open, then there's just a blank page
> > with "reading file" crawling at the bottom of the screen. I
> > thought the solution would be to go directly to the board, find
> > the message, and respond from there; however, the GM ad pops up,
> > the board freezes, and none of the links work. Last night this
> > only happened on the admin board -- others I checked were working
> > fine (except for the popup) -- I tried the admin board again this
> > morning and got the same result but haven't checked to see if the
> > others are still working.
> >
> > Beth Johnston
>
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