GENEALOGY-DNA-L Archives

Archiver > GENEALOGY-DNA > 2007-10 > 1193198345


From:
Subject: Re: [DNA] About Genebase and Ancestry.com
Date: Tue, 23 Oct 2007 23:59:05 EDT


In a message dated 10/23/2007 8:24:21 PM Pacific Daylight Time,
writes:

> Confusion deepens. Ancestry.com press release at
> http://myfamily.mediaroom.com/index.php?s=43&item=99&o_iid=33281&o_lid=33281
>
> says that the company that Ancestry.com has partnered with is Sohrenson
> Genomics - in other words, SMGF. This press release also refers one to the
>
> FAQS page that I cited below, that says it's Relative Genetics.

No, no, no! Sorenson Genomics is NOT the same thing as Sorenson Molecular
Genealogy Foundation (SMGF). See this old post of mine explaining the
relationships between the various entities:

http://archiver.rootsweb.com/th/read/genealogy-dna/2007-09/1189727072

Confusion also deepens because more than one company is using the words
"ancestry" and "DNA." GeneBase advertises very heavily on various websites as well
as Google. With Google AdWords, if your search query includes various terms
linked with genetic genealogy, you will almost always see an ad leading you to
http://dnaancestryproject.com. That is the GeneBase site.

The link to GeneBAse also shows up if you type in other phrases, e.g."DNA
Heritage" or "Family Tree DNA" or "Genographic" or whatever. This is common
practice with Google AdWords -- the advertisers figure if you're interested in
those terms, you are a prime candidate for their services.

If you type in "Ancestry DNA" you will also see ads leading to
http://dna.ancestry.com (the real Ancestry.com site, which is selling DNA tests that will
actually be performed by Sorenson Genomics) and http://www.ancestry-dna.com
(which takes you to the Family Tree DNA site!).

Ann Turner






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