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Archiver > GENEALOGY-DNA > 2008-05 > 1211049237


From: Robert Stafford <>
Subject: Re: [DNA] Some truth in article was Re: Answer fromAncestorsMagazine
Date: Sat, 17 May 2008 11:33:57 -0700 (PDT)
In-Reply-To: <327759.82649.qm@web81607.mail.mud.yahoo.com>


I should add that Ancestry.com is also a good marketer. However, we will have to wait and see how well they do. It is hard to tell how well Genebase is doing. They put out some large numbers earlier.

Bob Stafford

Robert Stafford <> wrote:
I agree with you. FTDNA is the best at marketing DNA testing. The companies run by scientists, such as RG and EA, are at a distinct disadvantage. I have an advanced degree in science and an MBA, so am very familiar with both mindsets.

Bob Stafford

David Faux wrote:
As the former business/marketing manager of EthnoAncestry I can say with
some authority that FTDNA is absolutely adopting the most correct approach
with all variables consisered. Don't forget that with 12 markers FTDNA
provides a guaranteed haplogroup assignment (a very good deal, except for
those who are halogroup phobic), and in addition, it allows immediate entry
into Dr. Hammer's extensive world-wide database for comparison purposes. I
have no idea why you are both saying or implying that FTDNA is in some sort
of shoddy way trying to dupe the consumer. That is absolutely not the
case. I can report this a former competitor. They have consistently acted
in a way that was in the best interests of the consumer but of course they
cannot please everyone. One of you is a big supported of RG and will take
any opportunity to take a pot shot at FTDNA. They are spot on in what they
are doing. I know that. Most everyone else knows that. So why not end of
story.

David K. Faux.


On 5/17/08, Robert Stafford wrote:
>
> I agree. The irrationality of consumers is a well-known phenomenon.
>
> Bob Stafford
>
> "Peter A. Kincaid" <> wrote:
> Why would you need to upgrade if there was
> value in the 12 marker results? If there were
> no 12 marker tests offered by FTDNA then
> 25 would be the entry level test and prices
> would have to be adjusted accordingly. The
> only real value of the 12 marker test for FTDNA
> is for them to keep this as the base price/value
> making one have to pay more for the tests of
> real value. Anyone with business/marketing
> experience will understand this point.
>
> Peter
>
>

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