Archiver > GENEALOGY-DNA > 2010-03 > 1269242862

From: "Diana Gale Matthiesen" <>
Subject: Re: [DNA] The Guild of One-Name Studies and DNA
Date: Mon, 22 Mar 2010 03:27:42 -0400
References: <><>
In-Reply-To: <>

Forgive me for being devil's advocate here, but when I first began my genealogy
web site (in 1998), I looked into the Guild and came to the conclusion that,
like a lot of societies, its main function was to perpetuate and expand its own
existence. (The emphasis on promotion in your message would support that view.)
I really found I had a great deal of resistance to the idea of sending them
money for what I perceived was something existing for its own benefit, not mine,
and I see I still harbor that resistance.

The one thing in your message that could persuade me otherwise is your mention
that you get more British hits on your GOONS web site than on your independent

It appears you have, in addition to your independent site and the page at the
Guild site, a site at FTDNA and another at WorldFamiliesNetwork. If I do a
Google search on

Phillips DNA

Your independent site, your WFN site, and your FTDNA site are at the top of the
hit list, as we would expect. But even three pages deep, I don't see a hit on
your page at the Guild. In fact, in all the years I've been doing Google
searches related to genealogy, I've never gotten a hit on a Guild page.

As far as I know, none of these sites are reporting visitor stats to their users
-- certainly, FTDNA does not report them to us admins -- so I have to ask, how
do you know the Guild site is getting more British hits?


> -----Original Message-----
> From: On Behalf Of Nancy Kiser
> Sent: Sunday, March 21, 2010 5:34 PM
> To: dna rootsweb
> Subject: [DNA] The Guild of One-Name Studies and DNA
> Hello, listers,
> In the past, the Guild of One-Name Studies in the UK has been
> somewhat cool or unenthusiastic in their embrace of DNA
> surname projects, which probably reflects the generally 
> suspicious attitude of the British toward the concept of DNA
> testing for genealogical purposes in general.
> However, that attitude is changing.  On March 6th, GOONS held
> a guild marketing meeting and arrived at the following
> conclusions about how they want to be seen:
> * A centre of excellence which is seen as supportive
> and educative
> * International
> * A broad church
> * Technologically advanced and providing support
> * Respected and recognised within the genealogical community
> * A good web site - already good for data but could be
> more artistic
> * DNA involvement
> * More visible
> The Guild also came up with the following new promotional ideas:
> * Business cards with our web site details, for use at
> Fairs etc.
> * Guild T shirts etc.
> * Guild blog and presence on Twitter etc.
> * USA Marketing
> * Use of video / podcasts
> * Multi lingual web site
> * More links with other organisations
> >From an American point-of-view, I think the most important
> items are that GOONS is interested in more involvement with
> DNA surname projects and the USA.  In fact, they included the
> following statement in the conclusion of their report:
> The meeting felt that we should not be targeting expansion at
> all costs, but look for "quality" members. The meeting
> acknowledged that the potential in the USA was considerable
> as there are many DNA projects there.
> I registered the Phillips DNA project with GOONS about one
> year ago and I feel it has helped greatly with the
> recruitment of British participants.  Our GOONS website gets
> many more hits from the British Isles than does our
> independent website.  We now have 31 British participants,
> which I believe is more than most surname projects can boast. 
> My own Phillips family now has three (count 'em, three)
> British matches!
> So if you are the administrator of a DNA surname project and
> you want to attract more British participation, I strongly
> encourage you to consider registering your project with the
> Guild of One-Name Studies.  Here is a link to the Guild of
> One-Name Studies:
> Sincerely,
> Nancy Kiser
> Volunteer administrator
> Phillips DNA Project  

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