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From: <>
Subject: Re: [TGF] The long distance genealogist
Date: Mon, 19 Jan 2009 12:36:05 -0600
References: <866958.90868.qm@web50612.mail.re2.yahoo.com> <00d101c979ef$95b3c120$c11b4360$@net><95702E5B3C04474BAA9E731DCF58704D@LeRoy>
In-Reply-To: <95702E5B3C04474BAA9E731DCF58704D@LeRoy>


LeRoy,

You raise very good issues--critical one for professionals. Unfortunately,
because of deadlines for this week (and the next ten weeks, frankly), I
can't spend the time it will take to develop the game plan your questions
deserve.

Anyone else care to pick up the discussion here?

Elizabeth



-----Original Message-----
From:
[mailto:] On Behalf Of
LeRoy Atkins
Sent: Monday, January 19, 2009 7:59 AM
To:
Subject: Re: [TGF] The long distance genealogist

Elizabeth wrote:

"On the other hand, if this I-live-in-the-wrong-place problem is one we have
in our client work, then we should certainly reconsider whether we are
taking the wrong client assignments. (If we take client assignments that we
cannot adequately fulfill, we won't have satisfied clients and we won't
build a robust business. If we wisely limit our commissions to projects on
which we know we can deliver first-class service, then we have extremely
satisfied clients who recommend us to others until we reach the point that
we have far more requests than we can handle. Then we have the luxury of
choosing only those assignments that really appeal to us, so that we get up
every morning thinking how wonderful it is to spend our working life doing
projects that truly excite us."



Elizabeth,

In part your point seems to be that good business comes from referrals. From

your experience what is the balance of work coming through end user clients
versus through other professionals?

As I understand, location and many other things are part of marketing.

I live in _____ (fill in the blank.) How do I properly assess the demography

of my potential client base?

How do I know if the size of the market is large enough to warrant entrance
into the market?

Then how do I pick a (product) "genealogical research service" that I can
provide?

LeRoy Atkins
Mesa, Arizona







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