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From: "Elissa Scalise Powell, CG" <>
Subject: Re: [TGF] Market Research
Date: Tue, 20 Jan 2009 11:07:03 -0500
References: <014401c97a64$ca8c4b40$5fa4e1c0$@net> <49759B96.11330.5A1E500@hhsh.earthlink.net><002101c97b17$d5d2b530$81781f90$@com>
In-Reply-To: <002101c97b17$d5d2b530$81781f90$@com>


Forgot to add the URL for the PMC:
http://www.apgen.org/conferences/index.html

Too many choices! Tom Jones on Writing, Mary Ann Boyle on Forensic
Genealogy, etc., etc.

-- Elissa

> -----Original Message-----
> From: Elissa Scalise Powell, CG
> Sent: Tuesday, January 20, 2009 10:58 AM
>
> I was reminded yesterday that the APG Professional Management Conference
to
> be held at Little Rock, Arkansas, on Wednesday, September 2, 2009, will
> include a session by Natasha Crain on "The Genealogy Consumer: Who Pays
for
> Professional Research?" The description below sounds fascinating as we
> discuss this topic. Perhaps to further this discussion we can analyze the
10
> segments that she names below.
>
> "In what may be the first genealogy industry analysis of its kind, Natasha
> Crain has created a market segmentation of today's genealogy consumers
based
> on an analysis of hundreds of people who have contacted or hired
> professional researchers. She will systematically discuss each of the 10
> consumer segments that make up the genealogy industry: Dabblers, Casual
> Seekers, Affluently Curious, Targeted Seekers, Avid Hobbyists,
Professional
> Genealogists, Family Connectors, History Preservers, Attorneys, and Gift
> Givers. Each segment will be discussed in terms of demographics,
attitudes,
> key motivations for hiring a professional, and demands on the genealogist.
> The findings will be applied to answer the questions: Who are your
customers
> now and who do you want them to be in the future?"
>
> --Elissa who is presenting at the same time and won't be able to hear
> Natasha Crain on this topic.
>
> Elissa Scalise Powell, CG
> www.PowellGenealogy.com
> CG and Certified Genealogist are Service Marks of the Board for
> Certification of Genealogists, used under license after periodic
evaluations
> by the Board.
>
> > -----Original Message-----
> > From: Harold Henderson,
> > Sent: Tuesday, January 20, 2009 10:39 AM
> > Subject: Re: [TGF] Market Research (was the Long Distance Genealogist)
> >
> > The market for genealogy seems harder to define than, say, the market
for
> legal
> > services. A great deal of genealogical exchange takes place in a "gift"
> economy
> > in which people do lookups, answer questions, etc. for the love of it
and
> the
> > love of the field (this list being one example, most genealogical
> publications
> > being another). The boundary between the gift economy and the money
> economy is
> > broad and fuzzy, and people of good will may disagree on where it lies,
so
> it's
> > easy to put your foot wrong or misjudge the size of the money part.
> >
> > As to who might be in the market, I would identify four categories for
> > starters:
> >
> > (1) people who don't know much and who (in Tom Jones's inimitable
phrase)
> are
> > more interested in ancestors than in genealogy;
> >
> > (2) genealogists who've done enough work to run up against brick walls
and
> who
> > want help;
> >
> > (3) fellow professionals who need remote or specialized help; and
> >
> > (4) various institutions including courts, TV, military, and for-profit
> outfits like Ancestry.


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